In 1985 Schoolly D hit the world with the hardest drum machine sounds we had ever heard. Smashing TR 909 bass & snares and relentless cuts from his DJ Code Money, Schoolly dropped some of the rawest street Hip Hop ever.
Many say that Schoolly was the creator of the “Gangsta Rap” genre in Hip Hop, or at least one of the pioneers of that style & attitude. I certainly agree with this, but that is an argument/discussion for another day.
Here we have one of the greatest low budget clips I have ever seen in my life ( besides “Thor” clips) and my werd, if it ain’t one of the dopest as well. Dodgy lighting effects, crappy smoke machines & shitty props, bad acting and an age old animation show cut in between to simulate a car chase from the cops. The premise is simple – the boys don’t like Rock ‘n Roll and the scenes that feature them at a rock gig standing in B-Boy stances shaking their heads at what they are seeing is pure gold. In the process, they kidnap a few white boy rock fans and take them to their brainwashing chamber to convert them to Hip Hop by placing what looks like paper lamp shades over their heads. DJ Code Money’s Technics 1200’s are hooked up to the head devices, and he begins to cut, sending ill as fuck ’85 scratches down the line to the captured fellas brainholes. And then…BAM…converted Rap Fans! ” I Love Rap & I’m Proud”.
I first saw this clip on a VHS that I bought in 1988 on Stylus Video called “Hip Hop And Rapping In The House”.
Apart from some classic Run DMC, Eric B & Rakim & Bomb The Bass, this VHS generally sucked balls, but it was this Schoolly D vid that just blew me away. So raw, so budget and so entertaining. Check out the killer boomboxes with the Parkside 5-2 posse. Truly dope shit!
There is little or next to no info about the origins of this clip on the interwebs, as I would love to know the format it was shot on ( some form of videotape ) and who directed it. If I was to ever interview the great man himself, I would be sure to ask many questions about the genius of the video.
“…this ain’t Prince, this Schoolly D man we rap…Code Money man, tell ’em what’s up man!”